If you are a foodie and think about just food every moment, then you must be aware of all the leading online companies where you can order your favorite food at great discounts and get it delivered at your doorsteps within a matter of minutes. There is no doubt that Zomato is the most trusted company in online food searching and delivery business. And very recently, the brand became the talk of the towns because of their interesting billboards.
Playing smart in the business, the company installed some out-of-the-box billboards with catchy one-liners written on them. Akshar Pathak, a food blogger, tweeted about this interesting idea along with some pictures of the billboards asking people to share pictures of the same if they spot one in their city.
Hey guys, we at @Zomato (me mostly, I’m a great team player) have been working on some outdoor ads. If you spot one in your city, please share a picture with us (me). Thanks! 😇 ☺️ pic.twitter.com/sxl5qYpAuk
— Akshar (@AksharPathak) November 29, 2017
Akshar’s tweet got a huge response. People replied with amazing pictures and it looked that Akshar’s idea worked well for the company’s promotion.
Did you hire Virat?? pic.twitter.com/iI218gx2kN
— Jk (@totalymental) November 29, 2017
— RJ Supriya (@supriyaofficial) November 29, 2017
— Pooja Sawant (@Entirely_Bonker) November 29, 2017
However, there was one board that didn’t go well with people. Zomato used short forms like ‘MC’ for mac n’ cheese and ‘BC’ for butter chicken and ended up getting slammed by tweeple brutally. Here’s the ad that made people angry.
Here’s how people reacted:
Shame on you @ZomatoIN ! Absolutely shameful what you’ve attempted to do. Your investors should be sickened by your behaviour! @smritiirani : this is outrageous. @ascionline pic.twitter.com/pSChhHSrxo
— SUHEL SETH (@suhelseth) November 30, 2017
.@Zomato Pretty cheeky but low ball campaign.. this is not chutzpah.. this is Idiotic and sanctifying an expletive used commonly but never with intent of interpretation!! Sad what one does to be noticed !! #BeBetter✔️ pic.twitter.com/LagXBrQuj0
— Pradeep Dwivedi (@PradeepDwivedi) November 30, 2017
Honestly this is regressive advertising. i saw another v sickly regressive ad from camlin marker pens. what’s wrong ppl? can’t we have advertisements which don’t sound crass and can be enjoyed by all age groups?
— Gauri Pokhariyal (@gauripokhariyal) November 30, 2017
So the PR bandwagon of Zomato’s new outdoor campaign is rolling.
Expectedly, it ignores the outrage against its MC BC creative.
And we wonder about why sexism is alive and kicking. So much for apparently being a category *leader*. pic.twitter.com/XlGsLBsVOT
— Ashok Lalla (@ashoklalla) November 30, 2017
Soon the angry tweets came to the notice of Zomato’s co-founder Pankaj Chaddah. He immediately apologized for hurting people unintentionally and assured that the ad will be pulled down soon.
— Pankaj Chaddah (@pankajchaddah) November 30, 2017
Pankaj even tagged Akshar to look into the matter and he replied saying that he has even started working on a new billboard.
I’ve already started working on the replacement creative. pic.twitter.com/DkTSlbeUiJ
— Akshar (@AksharPathak) November 30, 2017