From being a mere source of funny videos, and makeup tutorials, YouTube has grown manifold in the last ten years. It’s now 2019, and a huge number of people have used this platform to become totally famous on their own. Such is the star-status that has been acquired by some people that they have now taken making YouTube videos as a full-time career. And why not? After all, these content creators have turned out to be celebrities and besides earning from YouTube, they are also making a lot from books, TV, music and product deals.
At 25, Prajakta Koli has become one of India’s biggest female comedy creators. Her YouTube channel, MostlySane, has 3.3 million subscribers with an average of 50,000 new subscribers every week. Koli was born and raised in Thane near Mumbai city. She has done mass media graduate from Mumbai University.
According to Prajakta, her dream was to grow up and become a radio jockey. However, in a twist of fate, she ended up creating a YouTube platform on her own. Here is the complete story. While she was a trainee at a radio station, she met Sudeep from One Digital Entertainment. This is when Sudeep saw her filming a lame Instagram video with Hrithik Roshan, and suggested her to start her own YouTube channel.
At that time, not many were interested in taking up YouTube as a career option. After much thought, she finally started her YouTube channel in 2015, and within four years, she has now become one of the popular YouTube stars out there. Things that worked out in her favour are her girl-next-door charm, simple antics, and of course talent.
Her first video was on ‘Types of Singles on Valentines Day’ and the rest is history.
She has also started a movement #IPledgeToBeMe’ to tackle body shaming. The video is titled ‘How to be Shameless’ and with her crazy antics, she has been able to capture the attention of the audience. Such was the response to her video that after releasing the video, she received a whopping 2,500 emails in just the first few hours. The good part was that she received mails from all across the globe. The video also included performers like Raftaar, Gaurav Gera, RJ Malishka etc.
On releasing video on body shaming, she said:
“YouTube gave me a platform to speak about something like body shaming, and be heard. I was always very honest on the channel about my insecurities and how I overcame them. My audience too started having conversations with me about it.”
Prajakta also releases video on #RealTalkTuesday, where she takes up various topics and gives her honest opinion. In addition to this, she also releases videos on #SawaalSaturday, where she answers questions that the audience posts.
According to Prajakta, her personal favourite MostlySane videos are Types of Rickshaw Passengers, Types Of Relatives, Audition gone wrong and Types of Tuition Teachers. At the moment, she is working delivering new content and we wish her best of luck.