It used to be that only hobbyists, writers, fashionistas and travelers started blogs to write about and showcase their work and endeavors. It wasn’t until Facebook and Google started to favor more organic content that businesses began using them as a way of promoting themselves to stand out among a sea of other companies. Blog posts are useful for a number of reasons: they offer something of value to new and existing readers alike and are a great way of increasing your company’s credibility on any number of given subjects. Promoting your blog can be challenging, however, so that’s why we’re going to show you a number of different ways to endorse your blog using social media.
Share it on Facebook
When it comes to social media, there’s no getting around the fact that Facebook has and still is the best way to promote something, including blog posts. In fact, Facebook allows you to promote blog posts on your personal profile, business pages as well as groups. The description of the blog posts can contain up to 10,000 characters but it’s worth noting that only the first 480 characters are visible in the timeline, so these should contain your most salient information. Keep in mind, however, the shorter and catchier, the better. Don’t forget that the best times to share your post to get maximum reach is between 1pm and 4pm, 6pm to 10pm and on the weekends.
As a site exclusively designed for sharing business contacts and connecting professionally, LinkedIn is one of the best social media sites to utilize if you’d like to share business-related blog posts. LinkedIn lets you post on your profile, on company and showcase pages as well as in groups. Remember that the best times to post on LinkedIn is between 8am to 10am and 4pm to 6pm, which are generally the times when people will be starting or finishing work and checking all their social media feeds.
Tweet it on Twitter
Twitter changed the game by allowing people to send information in the form of tweets – bite-sized chunks of data no more than 140 characters. This forced users to keep their information concise, snappy and to the point, and means that you had to be more creative when sharing thoughts and posts. It’s a fantastic medium and used by companies worldwide for various promotion and marketing campaigns. In a world where attention is a commodity, Twitter is a great resource for keeping things brief and alerting readers to your new blog post. It also allows you the opportunity to measure the success and reach of your tweets with a number of different analytics.
Post to Instagram
Instagram, like Twitter, relies on brevity to convey vast amounts of information in a very short amount of time. It’s an ideal way to build up followers and direct them towards your blog post links. However, you have to have an eye for catchy images since the app relies almost exclusively on image-based posts. Use hashtags to categorize the photos you post to make them more searchable.