Commuters at a London bus stop in New Oxford Street were in for a shock when they suddenly found the area under siege from aliens; a tiger chasing a woman on the street; and, a creepy cryptic creature dragging a man into the sewers. But all this was mere figment of their imagination because Pepsi Max hit it on the nail with their augmented reality campaign which juxtaposed real movements with special effects. Watch and witness how the ad world is changing. Unbelievable!
Credit: PepsiMax via official YouTube channel.