Do you still hesitate in buying stuff from online shopping websites due to the threats of online fraud and leakage of your card information? If yes, then it’s time to update your facts and figures regarding the safe and credible trends emerging in online shopping. E-commerce has brought revolutionary changes, and online merchants and their websites are now enjoying more trust from the consumers. So, there is no reason to keep you devoid of the boon Internet brought with it. Here are top 10 reasons why online shopping is much safer and credible now.
Rapid growth in e-commerce trends is an evident reason that consumers are finding online shopping more reliable than it was a couple of years ago. Presently, online sales have touched $142.5 billion in the US, which represents about 8 percent of retail product sales in the United States. A survey also revealed that 72 percent of women are now looking online for apparels. According to Forrester Research, online retail industry in United States will be worth $279 billion in 2015. The trend has reached a tipping point. According to research by Roy Morgan, in just 12 months till March 2013, consumers had spent around $24.3 billion on online buying. Isn’t that a proof that people are getting much more security and satisfaction in e-shopping?
One of the reasons why consumers hesitate in making online credit card payments is the fear of credit/debit card information being compromised in transit between the consumer and the merchant. But now, Secure Sockets Layer (SSL) encryption has solved this specific problem. Payment Card Industry Data Security Standard has come to force and eradicated the frequency of such breaches. As countermeasures, e-commerce service providers and online retailers mostly protect breaches with firewalls and anti-virus software. Recently, Visa unveiled its online shopping project, titled ‘V.me Digital Wallet’ to keep you online shopping details secure. So, chose well and enjoy safe online shopping.
To deal with the threat of fake online merchants, sites containing malware, and from hackers, popular browsers are coming up with plug-ins and applications to help you in verifying the credibility of retailers. Two fine examples are that of Web of Trust and ‘Zscaler Safe Shopping’ plug-in. Zscaler keeps an updated list of bad domains and warns you about fake and compromised online stores in case you happened to browse through one these sites. Alexa.com is another highly useful website in determining credibility of online stores. It gives you latest ranking and popularity ratios of any website.
These days, it’s not necessary that you pay only through your credit card or debit card. Alternative options such as online banking and gift coupons are gaining popularity among the online shoppers. COD or Cash on Delivery is picking up too!
After some jolting online fakes with consumers, almost every country is considering strategies to encourage the protection of online consumer rights. In US, ‘Bill of Rights’ is considering measures that’ll help consumers get replacement or compensation from the provider in case the goods delivered are either damaged or not up to the quality. European trust seal is another measure that European e-commerce companies are promoting. Only those retailers, who successfully meet the defined standards of quality, would get permission to use the seal. European seal, combined with quality service and a variety of payment systems will ensure that the cross borders online shopping becomes more trustworthy.
Generally, credit cards are secure online payment option as compared to debit card. Majority of credit cards are now offering purchase protection in case your card number is stolen, or a provider delivers bad product. Credible shipping companies also offer refunds or compensation for the damage. What you need to do is chose wisely.
It’s true that online stores display fake reviews admiring their services and products. Bulks of such reviews on these websites are bought from sites like Freelance.com. However, amidst this spam lie some credible reviews of the website by genuine users. Cross checking the reviews of a product by comparing them to the reviews of same product on other credible e-shopping sites such as e-bay and Amazon, would help you gain more authentic information. Also, the references of trusted sites from your friends, relatives or colleagues, who often shop online, will give your first hand confirmation before buying.
In case of giant brand names, there is almost no probability of fraud. These brands will never compromise with their reputation in any market. Once you have experienced successful and satisfactory online shopping, then explore others like it and keep a track of credible sources. It’s like buying from a guy in a store nearby your home whom you often visit. Even websites keep records of the choices of a particular consumer who often shop or surf through them.
Social media websites are playing a great role in boosting the trust of online shoppers. Consumers can cross check the presence of a brand or retailer on highly popular social networks like Facebook. If you come across an impressive e-merchant, but find it absent from Facebook, you are likely to move ahead. At the same time, there are many groups of online consumers who keep sharing their experiences with a retailer or brand. Many frustrated consumers leave valuable message for others.