Well, it’s a tough job to find out that what makes a brand great and successful. In the rat race of branding, every year millions of dollars are spend by multinational companies. But their are some companies, better known for their length of service, tradition, productivity and cultural influence. Topyaps explores the ten most valuable brands of the world.
10. Hewlett-Packard (America):
One of the world’s largest information technology company, HP was founded in 1939 by two graduates of Stanford University, Bill Hewlett and Dave Packard. Started in Packard’s garage with initial investment of $538, today HP has more than 310,000 employees across the world, with total asset of $124.503 billion.
9. The Walt Disney Company (America):
Kingpin of international animation industry, The Walt Disney Company was founded on October 16, 1923, by two brothers, Walt Disney and Roy Disney. Initially, it was known as Disney Brothers Cartoon Studio but later in 1938, it was renamed as Walt Disney Production. This company possess the largest and best known studio in the world, Walt Disney Motion Pictures Group along with ESPN and ABC broadcast television network.
8. Nokia (Finland):
The world’s largest producer of mobile phones, Nokia’s history dates back to 1865, when it was established as a groundwood pulp mill by Fradrik Idestam. Later, it was expanded into the electricity business and finally in 1962, it jumped into the telecommunication era by developing pulse analyzer for nuclear power plants. In the present time, Nokia is engaged in more than 150 countries with its mobile devices and communication industries.
7. Intel (America):
Founder of the x86 series of microprocessors and world’s largest semiconductor chip maker, Intel was founded as Integrated Electronics Corporation on July 18, 1968. It’s founding members Robert Noyce and Gordon Moore are considered as groundbreakers of semiconductor technology. This global technology company is better known for making Pentium processors, a household name.
6. McDonald’s (America):
Founded as a restaurant on May 15, 1940 by two brothers, Richard and Maurice McDonald, this largest chain of fast food restaurant serves more than 58 million customers per day. Publicizer of “American way of life” and symbol of globalization, this company majorly sells cheeseburgers, hamburgers, soft drinks, chicken products, french fries and desserts.
5. General Electric (America):
One of the most powerful multinational conglomerate corporation, GE was founded in 1892 by the merger of Thomson-Houston Electric Company of Lynn, Massachusetts and Edison General Electric of Schenectady, New York. Constituting more than 339,000 employees, GE operates in five different fields: Technology Infrastructure, Energy Infrastructure, NBC Universal, GE Capital and GE Home and Business Solutions.
4. Google (America):
Considered as the living ‘God’, Google was started in January 1996, as a research project by Larry Page and Sergey Brin, Ph.D. students of Stanford University. Initially, this search engine ran with the domain google.stanford.edu but due to its groundbreaking success, the domain name Google was registered on September 15, 1997 and finally on September 4, 1998, Google Inc. was incorporated.Today, Page and Brin are counted among youngest billionaires of world.
3. Microsoft (America):
There are people who don’t like capitalism, and there are people who don’t like PCs, but there’s no one who likes the PC who doesn’t like Microsoft. No doubt, Microsoft has changed the world. Founded on April 4, 1975, by Bill Gates and Paul Allen, this company is the one and only one dominator of home computer operating system market. Currently, Microsoft Corporation manufactures, develops, supports and licenses a massive range of services and products related to the computing world.
International Business Machines was founded on June 16, 1911, as a merger of the Computer Scale Company of America and the International Time Recording Company with the Tabulating Machine Company. Manufacturer of software and hardware, IBM is the most celebrated phenomenon of Silicon Valley for being the bigwig of nanotechnology and mainframe computers.
1. Coca Cola:
Travel where you will, anywhere in the world, and you will encounter Coca-Cola — on clothes, in signs, on packaging, in art — everywhere. The most valued brand of the world, this soft drink is now available in more than 200 countries either on stores or on vending machines. Founded on May 8, 1886, by John Pemberton, Coca Cola was initially used as a patent medicine but from March 12, 1894, it was sold in bottles as a soft drink.