Priyanka Chopra is in news for a couple of days due to her rumored affair with singer Nick Jonas. The two have been spotted spending time together in India. Nick also met Priyanka’s mother Madhu Chopra recently. Post the meeting, the two were recently spotted at the engagement party of Akash Ambani.
Well, though this is not the first time Priyanka has been receiving so much limelight for being with Nick Jonas. There have been times when Priyanka remained in talks previously for her rumored affairs with many Bollywood actors.
Taking advantage of the hottest topic in town, a very reputed media brand of the country decided to play with words and take their advertising tactics to an all new level. We really don’t know if this is something we should see from a creative aspect, people are rather finding it derogatory.
Times now just dropped the most sexist advertisement of the year in the Times of India newspaper. Take a look at the ad below:
In bold letters they wrote, “When Priyanka Chopra speaks about her next Hollywood film, Priyanka Kapoor, Priyanka Baweja, Priyanka Jonas, Priyanka Khan and Priyanka Kumar watch it too.”
The ad further wanted to convey that almost 42 percent viewership on English channels in India is that of women. However, they highlighted their agenda by taking a dig at Priyanka Chopra and her past rumored affairs.
In case you don’t know, Priyanka has remained in talks for having an affair with Shahid Kapoor, Harman Baweja, Shah Rukh Khan, Akshay Kumar and now Nick Jonas.
After people saw the ad, they decided to give their opinion on it! Most of the readers have found it to be extremely sexist and deprecatory. Here are some of the tweets slamming the ad:
— MissMalini (@MissMalini) June 28, 2018
Please boycott these brands till they drop this traitor #PriyankaChopra as brand ambassador. Please help @ramana_brf @Hiranyareta @DrGPradhan @alok_bhatt @Manesha76 @RenukaJain6 @dikgaj @indiantweeter @handle_anonymus @by2kaafi @desertfox61I @kapil_kausik https://t.co/20xr3sqT1d
— Nishka Krishna (@NishkaK) June 28, 2018
@TimesNow Are you mad or gone insane ? You are bloody no one to defame anyone and peep into anyone’s personal life.@priyankachopra Take action against this shitty newspaper …… pic.twitter.com/j4uaKVFvw9
— Manjeet kumar (@monumanjit) June 30, 2018
@TimesNow Hey times now, what’s wrong with your marketing team? Who ever came up with this campaign to shame Priyanka is horrible. Why would you want to associate a powerful women with their ex & personal life? #timesnow #PriyankaChopra pic.twitter.com/6tp0ltGUPz
— vishwanath venkatram (@vishneo) June 29, 2018
— Vidyangana Shree (@VidyanganaShree) June 29, 2018
This @TimesNow, @MirrorNow , @ETNOWlive ad is so ironical to its tagline #WomenOnTop! It reeks of sexism, misogyny and patriarchy! @fayedsouza should reprimand her own channel people now! @priyankachopra pic.twitter.com/RcC29DSyVz
— Abinash Gupta (@Abinash03111992) June 29, 2018
NO idea who designs your ads, @TimesNow, @MirrorNow, @ETNOWlive — but just FYI types, this is really, really messed up on MANY levels. Especially since you’re saying #WomenOnTop. Why target @priyankachopra? pic.twitter.com/uDXpblduZb
— Ananya Bhattacharya (@ananya116) June 24, 2018
@TimesNow @ETNOWlive @MirrorNow most disgusting level of patriarchal pigs designed the ad that shamed @priyankachopra. Because this women has achieved what the men in your network nevr had the balls to. #shameoneyoutimesnetwork pic.twitter.com/WbnTNcSwnT
— Uttara Dande (@uttarra) June 29, 2018
Sexist level: Unbelievable.
Taking surnames of @priyankachopra‘s rumored boyfriends and writing like this. It’s breach of privacy and bringing #WomenDown and not #WomenOnTop 😏 @TimesNow @ETNOWlive @MirrorNow pic.twitter.com/Imw70Fam07
— Anusha Pathak (@ConfusedS0ul) June 29, 2018
Do you think such advertising techniques do much promotion or do they only cause damage to the brand? Is it justified to target Priyanka Chopra in the name of advertisement and creativity? Tell us through your comments below the post.