The anti-rape campaign, founded by Nathalie Gordon, Lydia Pang, Abigail Bergstrom and Karlie McCulloch along with Rape Crisis South London, aims to stop victim blaming in rape cases. Most of the time, people lay the blame on the victims clothes, behavior, location, etc when it s=comes to rape.
Society has made women feel that if they’re in the wrong part of town or attracting attention or wearing the “wrong” clothes then they’re ‘asking for it’.
#ThisDoesntMeanYes campaign stresses that all women have the right to freedom of expression and do not deserve to be raped for it.
Almost 200 women were photographed for the campaign. Even more women have joined the initiative by uploading their pictures on Instagram along with the hashtag. There has been a growing attempt to highlight the lack of consent rather than victim-blaming.