Imagine a world where women don’t have to wear a tampon or pad on menstruation days. Won’t it be a relief if everything is taken care of by wearing a simple underwear? Well, it’s possible now. Twin sisters Radha and Miki Agrawal and friend Antonia Dunbar have designed the self-absorbing THINX underwear, which eliminates the need for tampons or pads, reports Mic.
Their patent technology has four layers. First is a moisture removing layer, then a stain-resistant anti-microbial layer, then the equivalent of a pad, which “can hold up to 2 to 6 teaspoons of blood, followed lastly by a leak-resistant layer.
Want more? These magical panties come in three different styles: Thong, Cheeky or Hiphugger, ranging in price from $24 to $34. Better still, they can go in the cold cycle of the washing machine (with a recommended hand-rinse beforehand).
The inventors of this unique underwear are out to reform the world. Miki Agrawal, CEO and co-founder of THINX, said:
“Women in our culture don’t want to talk about periods – most still think about it as crass and disgusting. I want to change the culture around women’s most normal time of month — and not while wearing grandma panties or pads that feel like a diaper.”
Not only do the THINX co-founders want to change the conversation around menstruation, they also want to help women in the developing world. They have teamed up with a Ugandan NGO that makes and distributes washable, reusable pads to women in need.
THINX has already raised millions of dollars in venture capital funding and plans to keep their business online as they scale up. They hope to disrupt the multibillion-dollar feminine hygiene products industry, which, until now, hasn’t had many alternatives.