Social media is truly wondrous. Much like a wizard’s magic wand, social media can make a prince out of a pauper and a pauper out of a prince in no time. And this proved true once again a few days ago when social media audiences transformed a sweeper from Brazil into a model in no time. Sounds much like Cinderella, right? Well, Rita Mattos’ story is indeed quite akin to the most favorite fairy tale character of all times.
Rita Mattos was a sweeper in Rio de Janeiro. Although exceptionally beautiful, Rio’s poverty led her to opt for a job that got her a meager $400 per month. But she was happy with it until her photographs became viral on the social media.
Rita’s road to her bewildering success started with a photograph that someone took without her knowledge while she was at her work. That one photograph became viral and soon she started receiving dating and marriage proposals. People started referring to her as a beauty.
At first she thought it was some bad joke until modelling offers started trickling in. Since then, there was no looking back for her.
Today, her Instagram profile has more than a lakh and sixty six thousand followers and she receives countless Direct Messages on a daily basis.
From working as a street sweeper, whose shift started daily from 5 am for 12 hours straight, it is indeed a dreamy transformation. And all that her rise to fame needed was a photograph, clicked by anonymous person, who uploaded it on social media and let the world discover a hidden beauty model.