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New Holi Ad Reignites Age-old Hindu-Muslim Debate. Find Out Why!

Published on 11 March, 2019 at 5:53 pm By

Holi, the festival of colors is just around the corner. Just like every occasion of such importance, a company sought to incorporate the Holi theme into their advertisements. Hindustan Unilever Ltd. came up with an advertisement for their detergent product, Surf Excel. But in its bid to spread joy and harmony, the ad seems to have done the complete opposite of that. The ad has left many on social media in complete outrage. Wondering what it is all about?


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Well, the advertisement in question shows a few kids playing Holi with colorful balloons and water in their colony. Suddenly a little girl appears and challenges all her peers to throw balloons at her. She waits it out till they all run out of the balloons and colors. Then what happens?

 

 

As soon as the kids are out of Holi ammunition, the little girl calls out her little Muslim friend. She then escorts him off to the mosque for prayer. The ad on paper sounds quite simple, but the emotions people experiencing after watching it are hardly simple. Before proceeding any further, let’s have a look at the ad in question.

 


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This advertisement led to a flurry of mixed reactions from the Twitterati. While some were defending the message, many others were not buying even the tiniest bit of it. This is what some of the reactions went like:

 

 

“Tolerance” for bigotry is bigotry

 

 

This advertisement is contradictory to Surf Excel’s tag line

 

 

This Surf Excel commercial is brave

 



 

It isn’t brave by any stretch of the imagination

 

 

Apparently being brave means showing half the truth

 

 

Lamest way to promote communal harmony

 

 

One-sided preaching is not brave

 

 

All communities should partake in secularism

 

 

Brilliant ad! Don’t understand what the hate is all about

 

 


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Well, the Twitterati sure seems divided in their opinions on the matter and is torn by the subject of the content. Which side do you agree with? Or do you have a whole new take on it? Leave a comment below to let us know.

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