Imtiaz Ali’s next starring Shahrukh Khan and Anushka Sharma titled ‘Jab Harry Met Sejal’ is to now release on August 4th, 2017.
SRK has taken a positive step of averting a clash with Akshay Kumar and Bhumi Pednekar starrer ‘Toilet : Ek Prem Katha’. Earlier both the film were scheduled to come on 11th of August. This remarkable step augurs well for both the films as well as the cash-strapped film business.
The preponement of release date serves to be a favourable act for Bollywood’s cash registers and also curtails negativity within the Hindi Film Industry witnessed during Film clashes.
4th August is a brilliant release day for a big release as this weekend has a Rakshabandhan holiday on Monday and in second weekend it will get the Independence Day holidays too. Both the films now will get their own audiences depending on the merits of their respective content.
SRK’s Raees had emerged as front runner in its clash with Kaabil earlier this year. That makes his this step even more praiseworthy.
The move can prove to be a game changer for Bollywood films that is infamous for the egos of superstars who have over the years succumbed to Box office clashes that have damaged the revenues collectively.