Diners at the KFC restaurant in east China’s Hangzhou city have an all new, innovative way of paying their bills. Just a smile! KFC’s restaurant, KPRO, a new and healthy-food concept outlet is the first place in the world to use such technology for commercial purposes.
Now the guests at the restaurant will be able to use ‘Smile to Pay’ their food bills. The technology that has just made its debut in the world is a facial recognition method of making payments. The high-tech innovation is an initiative of Yum China Holdings Inc., an extension of Yum Brands Inc., a US-based company. Yum, the largest fast food chain in the world is now trying to have a strong foothold in China’s market.
As the country expects the young generation to drive a major part of China’s consumption growth in the coming decade, Yum’s new outlet in Hangzhou makes an attempt to attract the youth of the city.
The store, for its facial recognition software, has tied up with Ant Financial, an affiliate of China’s Alibaba Group Holding Ltd. As revealed by the company, this is the first time that the technology is being used commercially. It is planning to expand the usage of the concept over time.
In order to pay their food bill, diners will scan their face at the kiosk and enter their phone number which will ensure that the payers are guarded against those trying to cheat the system. In case there are incidents of theft of a customer’s ‘Smile to Pay’ account, Alipay will offer the coverage of loss.
Reuters quotes Jidong Chen, Ant’s director of biometric identification technology saying,
Combined with a 3D camera and liveness detection algorithm, Smile to Pay can effectively block spoofing attempts using other people’s photos or video recordings and ensure account safety.