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Sachin Tendulkar’s Smartron ‘srt.phone’ Might Disrupt The Smartphone Market In India

Published on 3 May, 2017 at 8:13 pm By

We have always been mesmerized by master-blaster Sachin Tendulkar’s unmatched performances on ground. We have seen him making and breaking many records. With his exceptional talent, Tendulkar has never failed to surprise us, we have always been his die hard fans, no matter how difficult situations he has seen in his entire career. But now, Tendulkar is back with a bang, not on field but in the fast changing technology driven market, as a brand himself ambassador!

A new smartphone titled ‘srt.phone’ is launched today by Sachin Tendulkar in New Delhi. The smartphone is the first ever product to be launched among the ones which are centered on Sachin. Smartron India promoted the event on Twitter and wrote, “Ready for a surprise? We’re excited & can’t wait to share it with you all. #srtphone is on its way on 3rd May’17, are you ready?”


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Founded by Mahesh Lingareddy, Smartron India owns merely two products so far, Smartron t.book laptop-tablet hybrid and Smartron t.phone. The products were launched in March and May last year at a price of Rs. 39,999 and Rs. 22,999 respectively. The smartphone branded after Sachin is the second smartphone that the company has launched.



Ex-executive of Motorola India, Amit Boni has joined the firm as Vice President of Sales and Marketing. To give a boost to the brand as well as fostering the marketing and sales will be entirely his responsibilities.

It has also been revealed that Sachin Tendulkar was alleged of paying funds to the company, last year. However, no amount was revealed by the company as they made Sachin, the brand ambassador of Smartron India. Earlier, in March, Sanjay Jha (former Chairman and CEO of Motorola Mobility) joined Smartron as an independent director.


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The company has done a brilliant job in bringing Sachin Tendulkar as their Ambassador, this might be a major factor in boosting the sales of the newly launched smartphone.


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