So who spends more time watching TV? Who loves reading for an average 10.7 mean hours? A research on the same conducted by NOP World Culture Score (TM) “Media Habits” Index reflects some startling figures. It is a list you can understand easily.
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The research says that individuals spend 16.6 hours watching television, 8 hours listening to the radio, 6.5 hours reading and 8.9 hours on computers/the Internet (for non-work related reasons) on average each week globally.
| Watching TV | |
| Mean Hours | |
| Thailand | 22.4 |
| Philippines | 21.0 |
| Egypt | 20.9 |
| turkey | 20.2 |
| Indonesia | 19.7 |
| USA | 19.0 |
| Taiwan | 18.9 |
| Brazil | 18.4 |
| UK | 18.0 |
| Japan | 17.9 |
| Saudi Arabia | 17.7 |
| France | 17.3 |
| Hong Kong | 16.7 |
| Global | 16.6 |
| Czech Republic | 16.2 |
| Poland | 15.9 |
| Spain | 15.9 |
| china | 15.7 |
| Korea | 15.4 |
| Germany | 15.2 |
| Hungary | 15.1 |
| Russia | 15.0 |
| Italy | 14.9 |
| South Africa | 14.8 |
| Cannada | 14.7 |
| Argentina | 14.0 |
| Australia | 13.3 |
| India | 13.3 |
| Sweden | 12.3 |
| Venezuela | 11.9 |
| Mexico | 11.6 |
| Listing to radio | |
| Mean Hours | |
| Argentina | 20.8 |
| Brazil | 17.2 |
| South Africa | 15.0 |
| Czech Republic | 13.5 |
| Thailand | 13.3 |
| Turkey | 13.3 |
| Poland | 12.5 |
| Hungary | 12.1 |
| Germany | 11.5 |
| Australia | 11.3 |
| Mexico | 11.1 |
| Sweden | 10.9 |
| U.K | 10.5 |
| USA | 10.2 |
| Spain | 9.9 |
| Philippines | 9.5 |
| Canada | 9.1 |
| Egypt | 9.0 |
| France | 9.0 |
| GLOBAL | 8.0 |
| Venezuela | 7.6 |
| Italy | 7.2 |
| Russia | 6.6 |
| Indonesia | 5.8 |
| Hong Kong | 5.1 |
| Taiwan | 4.7 |
| Japan | 4.1 |
| India | 4.1 |
| Saudi Arabia | 3.9 |
| Korea | 3.0 |
| China | 2.1 |
| Reading | |
| Mean Hours | |
| India | 10.7 |
| Thailand | 9.4 |
| China | 8.0 |
| Philippines | 7.6 |
| Egypt | 7.5 |
| Czech Republic | 7.4 |
| Russia | 7.1 |
| Sweden | 6.9 |
| France | 6.9 |
| Hungary | 6.8 |
| Saudi Arabia | 6.8 |
| Hong Kong | 6.7 |
| Poland | 6.5* |
| GLOBAL | 6.5 |
| Venezuela | 6.4 |
| South Africa | 6.3 |
| Australia | 6.3 |
| Indonesia | 6.0 |
| Argentina | 5.9 |
| Turkey | 5.9 |
| Spain | 5.8 |
| Canada | 5.8 |
| Germany | 5.7 |
| USA | 5.7 |
| Italy | 5.6 |
| Mexico | 5.5 |
| UK | 5.3 |
| Brazil | 5.2 |
| Taiwan | 5.0 |
| Japan | 4.1 |
| Koria | 3.1 |
| Computer/Internet | |
| Mean Hours | |
| Taiwan | 12.6 |
| Thailand | 11.7 |
| Spain | 11.5 |
| Hungary | 10.9 |
| China | 10.8 |
| Hong Kong | 10.7 |
| Poland | 10.6 |
| Turkey | 10.6 |
| Brazil | 10.5 |
| Egypt | 10.3 |
| Philippines | 9.8 |
| Korea | 9.6 |
| Saudi Arabia | 9.3 |
| South Africa | 9.0 |
| GLOBAL | 8.9 |
| Argentina | 8.9** |
| Russia | 8.9** |
| France | 8.8 |
| UK | 8.8 |
| USA | 8.8 |
| Canada | 8.3 |
| Sweden | 8.0 |
| India | 7.9 |
| Indonesia | 7.7 |
| Venezuela | 7.5 |
| Australia | 7.0 |
| Czech Republic | 7.0 |
| Japan | 6.9 |
| Germany | 6.4 |
| Italy | 6.3 |
| Mexico | 6.3 |
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*Hours spent reading in Poland are the same as the global average.
**Hours spent on the Internet/Computer in Argentina and Russia are the same as the global average.
***Computer usage excludes those who report no time using computer/Internet for non-work purposes.
