Social media has become a huge platform for the users to share their pictures and videos. Many people have risen to fame overnight with just one viral picture or video. From Priya Prakash Varrier to the ‘Bom Diggy Diggy girl Sakshi Malik, social media has helped many people become an internet sensation in no time at all. The current sensation ‘Dancing Uncle’ Sanjeev Srivastava has become the talk-of-the-town because of his dancing skills.
Popularly known as ‘Dancing Uncle’ or ‘Dabbu Dancer’, Sanjeev Srivastava rose to limelight after one of his dancing videos went viral on the internet. The video crossed millions of views making Sanjeev Srivastava a celebrity across the globe. Even Bollywood celebrities have developed a craze for the ‘Dancing Uncle’.
Take a look at one of his videos:
I can see pure happiness on Mr #sanjeevshrivastva s face while he dances… this pure joy is what we actors & performers crave when we let loose in front of the camera, the ability to make others wanna dance just by looking at u is an acquired skill… keep the moves flowing sir. pic.twitter.com/0L3rBGOC2J
— Arjun Kapoor (@arjunk26) June 1, 2018
Apparently, owing to his immense popularity, insurance company Bajaj Allianz Life decided to use his skills for their marketing. In an interesting turn of events, the company featured him in one of their advertisements.
Advertisement— Bhairavi Goswami (@bhairavigoswami) June 1, 2018
Moreover, to spread their message in social media, the company also featured him in their latest video showing how their policyholders are feeling after getting the bonus for 2017-18. The video shows Sanjeev Srivastava dancing his heart out to the new jingle of Bajaj Allianz ‘Samjho ho Gaya’ in the marketing campaign #LifeGoalsDone.
Here is the advertisement video of Bajaj Allianz featuring Sanjeev Srivastava:
Chief Marketing Officer of Bajaj Allianz, Chandramohan Mehra professed the strategy to use ‘Daboo Uncle’ in their ad through by saying this:
“Sanjeev evokes our brand values of optimism, confidence, and youthfulness. The idea emanates from our belief that life insurance is about enabling our policyholders to live life to the fullest and help them achieve their life goals.”
Such marketing strategy has been used before when the ‘wink girl’ Priya Prakash Varrier got featured in the advertisement of a popular chocolate brand.