The year 2017 was expecting some big blockbuster films from the ruling stars of Bollywood. People had great expectations from the famous Khans. However, nothing worked and all our excitement for the films like ‘Tubelight’ and ‘Jab Harry Met Sejal’ went in vain. Shah Rukh’s ‘Jab Harry Met Sejal’ and Salman’s ‘Tubelight’ were both big banner films. As the names of Khans were involved in the films, the opening of both the movie was great but later failed to please the audience.
Yes, we have expectations with Salman’s ‘Tiger Zinda Hai’ which is yet to be released at the end of this year. Till then all we can say is both the movies of the superstar Khans failed. Surprisingly, ‘Heyy Babyy’ director, Sajid Khan has the reason why movies of Shah Rukh Khan and Salman Khan failed this year.
In his recent interview, Sajid talked about the importance of content and how content is way more important that the name of the star in a film. Comparing movies like ‘Sholay’ and ‘Shaan’ Sajid said,
Content was always preferred. The statement which I made many years ago, ‘Actors don’t make a film work, they make a film open,’ otherwise no newcomer could ever become a star. A newcomer became a star because people like their film. Even Salman, Aamir and Shah Rukh and Akshay – People liked their first film for them to become a star. The films were higher than them. The content worked. Content is always king. Sholay had content in all retrospect and it had huge stars, though Shaan had bigger stars than content. Though Shaan was not a box office failure but it was not a Sholay. So content will always work.
He further added,
How you present the content, to whom are you presenting the content. To whom are you presenting the content and how are you placing it with the actor involved for his fan base and for extended fan base, all that depends on your film.
Sajid also talked about the importance of trailers. In his opinion, the audience makes up their minds for the movie after seeing the trailer. The trailer works as a movie’s first impression and it should be perfect. Sajid also believes that trailer makers should be the third highest paid people in the film as they have an important role in making the film a hit.
Do you agree with Sajid’s opinion and views? Do share your views with us in the comments below!