Deshmukh joins the list of several Bollywood stars who have done their bit to help the drought affected areas of Maharashtra.
Jalyukt Latur was initiated on April 8, and has already raised Rs 3 crore of the estimated project cost of Rs 7.5 crore.
“We have formed WhatsApp groups, reached out to educational institutes, including schools, and all the local merchant associations to crowd-source funds,” says Makrand Jadhav, one of the co-ordinators of the initiative and a member of Sri Sri Ravi Shankar’s Art of Living.
According to Amit Deshmukh, the local MLA, the project costs only a fifth of what a similar project proposed by the government would have cost.
Team India’s batsman Ajinkya Rahane has also donated Rs 5 lakhs to help the Maharashtra government in their bid to address the agrarian crisis in the state.