The most anticipated trailer of ‘Raees’ was unveiled on December 8. It has raced ahead to create history by becoming the first ever trailer of a Bollywood film to strike 21 million views in 24 hours.
Within minutes of its release, the trailer cooked up a storm on social media, so much so that it witnessed a worldwide trend in its name on Twitter along with a day long trend on Facebook.
The audience went berserk witnessing a glimpse of Shah Rukh Khan’s upcoming release.
Every aspect of the virtual world was buzzing with ‘Raees’ and Shah Rukh Khan’s power-packed characterisation of underworld bootlegger Abdul Latif.
The film’s trailer has set new benchmarks for the industry by garnering double the figures as compared to past releases.
The trailer has marked a milestone in viewership leaving behind records set by ‘Dangal’ (9 million in 24 hours).
In addition, the trailer has also attained the maximum number of digital views for any Bollywood film. YouTube – 12.7 million. Shah Rukh Khan (Facebook) – 305K. Red Chillies Entertainment (Facebook) – 250K.
The raw and edgy trailer of Rahul Dholakia’s ‘Raees’ is an entertaining roller-coaster ride filled with whistle worthy moments. Ever since its release, the trailer has been shattering records and leaving a lasting impact on its audience.
The film, directed by Rahul Dholakia, is all set to hit theatres on January 25, 2017.