Makar Sankranti, the harvest festival, is widely celebrated with much excitement and enthusiasm in India. Kite flying competitions are looked forward to and played with absolute fervour on this occasion.
The latest song from Raees, ‘Udi Udi Jaye’, was released highlighting the festivities of Makar Sankranti, which is on 14th January.
For the very first time we witness Shah Rukh Khan grooving to a Gujarati song which has already turning into a sensation, especially among Gujarati fans.
It is endearing to watch SRK flying kites with much enthusiasm in the film, which perhaps has created quite a rage in the kite market. Elements of the film in no time get started to create a trend of sorts!
After the brief sight of SRK flying kite in the film where he mouths the dialogue “Katne Ka Dar hota na toh patang nahi chalata phirki pakadta”, it has given a boost to the kite makers who have made customised kites with SRK’s, as Raees, image printed across the kites. And now it’s being addressed as ‘Raees Kites’.
Good news is Shah Rukh fans can now have their own ‘Raees Kites’ with the actor’s intense kohl-eyed pathan demeanour.
Raees is helmed by national award winning director Rahul Dholakia and stars Nawazuddin Siddiqui and Mahira Khan in addition to Shah Rukh Khan playing the titular role.
Red Chillies Entertainment and Excel Entertainment Presents, an Excel Entertainment Production, Raees is set to hit screens on 25th January 2017.