The Quantico episode that enraged the Indian audience now includes the famous luxury hotel brand JW Marriott. There’s a huge outcry among the netizens for boycotting every hotel belonging to this brand. For the uninitiated it all started when one episode of this show featured Indians as ‘Hindu terrorists’ who are trying to nuke an American city in order to frame Pakistan. Quite naturally, it led to a huge outcry among the Indians, both inside the country and the USA.
Following that the production network ABC studios apologized for hurting the sentiment of the people. After that, the actress Priyanka Chopra, who was also slammed, tendered her apology through a tweet. However, the netizens were not so easily convinced and kept on showering her with negative comments.
One among them was celebrated chef Atul Kochhar who tweeted that he is sad to see that PeeCee is not respecting the sentiments of the Hindus. Further adding that people belonging to Hinduism were terrorized by Muslims for over 2000 years. Though the tweet was deleted, here’s a copy:
It’s pertinent to mention that the chef was actually the head of Rang Mahal Indian restaurant at the JW Marriott Marquis hotel situated in Dubai. Quite naturally it infuriated the netizens of the country who reacted to his anti-Islam tweet. One of the apps providing information on restaurants even removed his eatery in protest.
For those asking, please read our official statement regarding @atulkochhar’s tweets.Advertisement
— Halal Gems (@HalalGems) June 11, 2018
Though he apologized to the audience more than once, the netizens of Dubai were not ready to forgive him easily. Unsurprisingly, many Indians stood up to support the chef and a mini battle was fought over Twitter. Here are some of the tweets:
Dear @DubaiPoliceHQ @moiuae please look into the anti-Islamic hateful tweets of this man @atulkochhar who owns a restaurant (Rang Mahal, JW Marriott) in Dubai. Take necessary action against him. pic.twitter.com/OgGkGUtalW
— Omer (@Intellectroll) June 10, 2018
He can come back to India. We will give him full support to start his business again. Will ask all friends and relatives to avoid to visit to dubai. Enough is Enough. Without Indians, Dubai will be bankrupt.
— Ayaan Gupta (@AyaanGuptaInd) June 13, 2018
@atulkochhar has a media career and he’s shown the world what a racist he really is !
— Rosy Brooks (@RosyBrooks3) June 10, 2018
Of course he was wrong. Islam has terrorized Hindus since 1400 years and not 2000 years.
— Chitti 2.0 (@NotADiplomatic) June 13, 2018
The matter took a gigantic shape given that the internet being a weird place. Not only commenting against Kochhar, people also started boycotting this particular hotel of JW Marriott group. Finally, the hotel issued an official notice sacking the star chef.
Following this, the chef again profoundly apologized stating that he understands the decision taken by JW Marriott group. This is what he said:
‘The decision by JW Marriott Marquis Dubai is deeply upsetting, however I fully accept the great pain I have caused and the difficult position the hotel has been put in. I have great respect for JW Marriott and in particular their staff in Dubai and wish the hotel well for the future. I hope my friends and well-wishers in Dubai will forgive me and continue to support me in the future.”
As you have guessed, there is more to the story. Now, not only the Dubai based hotel of JW Marriott but the entire group is facing severe pushback from a certain section of Indian social media users. Netizens are asking people to boycott this brand especially their outlets in India. There’s even a hashtag created for the purpose ‘#BoycottJWMarriot.’ It’s done to protest against the sacking of the celebrated chef. This was first started by Anuraag Saxena, an Indian activist. Here’s what he tweeted:
— Anuraag Saxena (@anuraag_saxena) June 13, 2018
Many Indian netizens were more than happy to join the wagon. There were many tweets of boycotting JW Marriott and some shared that they have canceled their bookings already. Here are the tweets:
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— DESH (@devrajshukla) June 14, 2018
Anyone presenting India’s history correctly is immediately labelled Islamophobe and hounded and pressurised into losing jobs. How does that even make sense !
— Suparna (@heathenhigh) June 13, 2018
let our voices be reached @JWMarriott , Hindus must unite against this type of Fasicism
— Dev🇮🇳 (@Dev00563859) June 13, 2018
JW Marquis which is part of Marriott International Hotels terminated @atulkochhar from his services ! Marriott has 106 properties in India ! Let’s try and avoid staying at Marriott. I am a Marriott Platinum member just cancelled my stay at ‘ W ‘ Goa #BoycottMarriott pic.twitter.com/1nMihsdhRl
— Lali (@LaliGanguli) June 13, 2018
All Indians should boycott all @JWMarriott hotels for bowing down to fascist & being anti free speech.
Let them know they lose money from Nationalists Indians too.
I will boycott them.
RT if u will boycott & tag them.
— Ishkaran Singh Bhandari (@Ish_Bhandari) June 13, 2018
I m in. To hell with JWM.
— ViralPatel (@ViralP4TEL) June 13, 2018
Pls cal there Indian hotels and raise your protest pic.twitter.com/oY0Imzn5K2
— Remesh Ramachandran (@Remesh2015) June 13, 2018
Usually I book marriot for all my corporate visitor, either in mumbai or hyderabad. Will make sure no further bookings in marriot. #BoycottJWMarriott
— RAJNISH PRASAD SINGH (@9rajnish) June 13, 2018
. @atulkochhar don’t worry. Come to India or be outside Dubai and rise your voice like this. @JWMarriott is not the only one for a talented man like you.
We’re with you.
Anything you wanna express, I am ready to hear you: [email protected]
— Chiru Bhat (@mechirubhat) June 13, 2018
— Won’t Tell My Name (@Mock_Liberandus) June 13, 2018
I do travel a lot too and use Marriott or Hilton.
But from now on; I will avoid the fascist Marriott at all costs .
— Liquid Comforts (@LiquidComforts) June 13, 2018
Henceforth NO @JWMarriott for any of our meetings, lunches. Not even a coffee.
— Amaltaas Ke Phool (@Amaltaas3) June 13, 2018
Indeed internet is a crazy place! What started from one TV series episode has threatened the livelihood of a celebrated chef and now affecting the business of a luxury hotel group.
What do you think about it all?