Women have orgasms too! Well, this very true but alien reality often baffles many who are completely oblivious to the fact that women have sexual desires too. Being in a country like India, where the three letter word sex is taboo, talking about sexual desire in women is a far-fetched dream. However, change being the only constant aspect, this reality is also slowly changing. With people speaking up about the need to understand and realize the sexual desire in women, the present scenario will change soon.
Bollywood being one of the contributors in modulating the perception of masses is also playing its part. Of course not as much as we expect, but slowly the movies celebrating sexual desires in women are coming into the forefront. Remember Lipstick Under My Burkha? And, how can we forget the latest inclusion, Lust Stories?
The tale for today is not about the movies portraying sexual desires in women! It is about how marketers are capturing this changing perception of young India to launch their products. Don’t believe me? Well, let me show you what I stumbled upon yesterday while surfing through a certain e-commerce website.
Are you guys planning to jump into conclusion that I think it is un-sanskari to sell such products? Then, hold your horses! I am rather elated to see that such a quirky piece of lingerie is actually available in India too.
Increased appearance of certain products in the market is always a hint about the changing mentality of the consumers. Hence, the inclusion of items talking about sexual desire in women is certainly something that shows youths of India are now expanding their mind to become more accepting. That piece of lingerie is not the only thing I came across! Upon a bit of digging, I explored these gems. Let’s start with this vibrator that looks exactly like lipstick! Surprised? So was I.
The online marketers in India are actually selling vibrating panties. Just like the one used in Lust Stories!
Not only the marketers with quirky products but this changing mentality of the people is actually driving the sale of sexual care products. Women across the country are becoming more involved in taking care of their sexual health too. From lubricants to flavored gels, they are spending thousands on such products. Seizing the opportunity, e-commerce marketers are making it easy for women to get these products.
Though it may come as a surprise, this change in mentality is not only restricted to metro cities. It is also very apparent in the small towns too. During a research, this info came into the forefront. Also, data suggest that besides metropolitan cities the other places like Surat, Indore, Dibrugarh, Ballari, Jaipur, Nanded, and Rohtak have seen a huge increase in sale.
With an increased availability of the products, the urge for having a better sex life is also spreading across small towns and cities in India. Clubbed with the fact that the products are really affordable is actually attracting more women.
Personally, I think the e-commerce marketers launching their products and the change of mentality about women sexual desires are happing simultaneously. Especially cutting out the aspect of log kya kahenge that comes with physical shopping, buying of sex toys and sexual well-being products are on a rise.
What do you think about marketers launching this kind of products?