It has just been few weeks since we got to know about Priya Prakash Varrier and she is already making lakhs thanks to her popularity.
Priya, who was was relatively unknown before the release of the song ‘Manikya Malaraya Poovi’, is just 19-years-old and has not even graduated from college yet.
She is set to make her movie debut with the film ‘Oru Adaar Love’ and it was during the release of this film’s song that she caught the fancy of every youngster’s eye and won millions of hearts with just a wink.
Since the song’s trailer got released Priya has become a social media sensation and has garnered over 5.1 million Instagram followers.
Her popularity was such that she beat the likes of Kylie Jenner and Cristiano Ronaldo and created the world record of gathering the maximum number of Instagram followers in a single day.
Her followers have only grown since and the Malayalam actress has now become the hot favorite of many top brands in the country.
What’s more looking at her social media popularity companies are now approaching her to promote their brands on Instagram and reportedly are ready to pay as high as Rs 8 lakh per promotional post.
If the reports are to be believed, the Mollywood star has already surpassed some of the biggest Bollywood celebrities when it comes to earning through social media marketing.
Though her film is yet to release, going by her fan following she is only set to earn more once the movie takes off and she takes up more projects.
Her popularity with the release of the first song was such that the makers of ‘Oru Adaar Love’ decided to cash in on the opportunity and released another teaser from the film within a month.