At numerous rallies, Prime Minister Narendra Modi has shown his wit and penchant for uniquely expanding acronyms to promote his schemes and to attack his opponents. He has a deep love for acronyms, wordplay and numbers.
Recently, at an elections rally in Bengaluru, he pitched to the farmers, who have been one of the key focus areas in the recently announced Union budget, and said the party has given “TOP” priority to the farmers. He explained that by TOP, he means Tomato, Onion, Potato.
Some samples of this master of acronyms include: GST – Growing Strong Together; FDI — first develop India; RSVP—Rahul, Sonia, Vadra, Priyanka; ABCD—Adarsh, Bofors, Coal and Damaad; SCAM—Samajwadi Party, Congress, Akhilesh Yadav and Mayawati, and SABKA—Saamajwadi Party, Bahujan Samaj Party, and Congress party. Clearly, we’ll see a lot of such acronyms given that the general elections season is approaching.
Clearly, these acronyms quickly become popular as soon as they are coined. But do you know that there is a team with PM Modi which do a lot of research before coining such acronyms.
Here are few details about some members in this team:
1. Jagdish Thakkar, PRO, PMO
Jagdishbhai Thakkar was Public Relation Officer(PRO) in Gujarat Chief Minister’s office since 1986 and now serve as PRO in Prime Minister’s office. Thakkar is a low-profile man originally from the Gujarat information department .
2. Yash Gandhi and Nirav A. Shah
Yash Gandhi and Nirav Shah are research officers at the Prime Minister’s Office. They provide inputs for PM Modi’s various speeches. Both of them also take care of the prime minister’s Twitter and Facebook handles.
3. Hiren Joshi (OSD – Information Technology)
He looks after PM Modi’s well researched and composed tweets. Reports suggest that he has been managing Modi’s blogs, websites, and Twitter and FB accounts. Hiren Joshi is an electronics engineer from Pune with a PhD from the Indian Institute of Information Technology & Management, Gwalior. He has over 18-years of teaching experience before he was hand-picked by Modi to handle his digital presence in 2008. It was Joshi who executed Modi’s plan to send out tweets in Japanese when the PM was about to embark on a trip to Japan.
4. Pratik Doshi (OSD – Research & Strategy)
Pratik Doshi, a Singapore Management School graduate, joined the Gujarat Chief Minister’s Office as an intern, when the PM was still the CM. He has since then been a vital part of Modi’s team.