In a move that would deepen the government-citizen connect, you may soon receive an e-mail or SMS directly from Prime Minister Narendra Modi informing you of a new policy decision.
Modi government’s e-Sampark initiative, launched as part of Digital India campaign, will now cover private citizens, especially professionals, to inform them about various policies and programmes of the government.
Modi believes that in this digital age, the government has the opportunity to transform lives of people in ways that was hard to imagine just a couple of decades ago. The prime minister aims to transform governance by making it more transparent, accountable, accessible and participative.
The e-Sampark database has 80 lakh email addresses and over 1 crore mobile numbers of central and state government officials sourced from the National Informatics Centre. Already, over 42 crore e-mails and SMSs have been sent by the PMO and other ministries to people from the database.
To receive alerts from the PMO and other ministries, the government will soon set up an online portal that will enable people to sign up for the service.
The government believes that this will improve the efficiency of governance and e-governance efforts.
Regarding the type of messages, the government says it would mostly include “information pertaining to an existent or proposed policy or decision of the government, launch of new schemes, issue related to initiate citizen awareness, urgent alerts in national or public interest, government updates and outcomes related to global interactions and greetings for generating goodwill.”
The government says the service will prove beneficial in the cases of emergency that involves informing people to things like vacate an area in case of an impending cyclone or guiding them on relief measures in natural calamity.
The Digital India initiative focuses on e-governance and transform India into a digitally empowered society. The program (with a project cost of Rs 113,000 crore) will ensure that government services are available to citizens electronically. It lays emphasis on providing high speed internet services to its citizens and make services available in real time for both online and mobile platform.
The number of initiatives taken under this programme include MyGov (Citizen participation platform), Aadhaar Enabled Biometric Attendance System, Jeevan Pramaan, e-Greetings, e-Sampark, National Digital Literacy Mission, e-Governance Competency Framework etc. to promote good governance in the country.