Playboy To Stop Publishing Nude Photos Of Women

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Updated on 5 Sep, 2017 at 3:53 pm

Playboy magazine will stop publishing pictures of fully nude women as part of a major revamp set in March next year. As reported by New York Times, CEO Scott Flanders said, “You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.”

The decision was taken in a  meeting last month in which founder Hugh Hefner, 89, agreed with the proposal.

Playboy, which was first launched in 1953, has witnessed a drop in its sale from 5.6 million in the 1970s to the current 800,000. The revamped magazine version wants to target the urban working male. Flanders said, “We’re going after the guy with a job.”

But all is not lost. According to its chief content officer Cory Jones, the magazine will still feature a Playmate of the Month and provocative pictures of women, but they will be rated PG-13 (a rating that cautions that material may be inappropriate for children under 13).

Whether there will be a centerfold remains to be seen. Other changes also include a ‘sex columnist’ as a ‘sex-positive female’.

Magazine founder Hugh Hefner irishtimes

Magazine founder Hugh Hefner

In its previous move, the magazine had made some content safe for work to be allowed on social media platforms like Facebook, Instagram and Twitter, says Flanders. In August last year, its website totally did away with nudity.

As a result, Playboy executives said the average age of its reader dropped from 47 to just over 30 and it’s web traffic jumped to about 16 million from about 4 million unique users per month.

Cory Jones said  the magazine would be more accessible and more intimate, admitting: “Twelve-year-old me is very disappointed in current me. But it’s the right thing to do.”

On its very first issue published 62 years ago, Marilyn Monroe was on the cover of the magazine and the editor’s letter from Hefner said, “If you’re a man between the ages of 18 and 80, Playboy is meant for you. We enjoy mixing up cocktails and an hors d’oeuvre or two, putting a little mood music on the phonograph, and inviting in a female acquaintance for a quiet discussion on Picasso, Nietzsche, jazz, sex …..”