“The Pillow Fight Challenge”, organized by Nilkamal, was successfully played out at Phoenix Marketcity Mall in Bangalore last weekend, ie. 11-12 February, 2017.
The event got a brilliant response with 300+ registrations. There were friends, siblings, and spouses all geared up to smack their partners with a pillow. Each match was scheduled for a minute and the winners were announced at the same moment. Eventually, the winners were gifted with shopping vouchers from Nilkamal.
“Pillow Fight is an age old concept, as children, all of us have engaged in this game. The purpose of the match was to recreate the childhood reminiscence and engage audience in a fun-filled match. We are overwhelmed with the response we received from the audience. This is the first pillow fight program organized by us. Looking at the success of the event we plan to organize many such events in the future,” said the spokesperson from Nilkamal.
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The competition was covered live on the social media channels of the brand with timely posts and videos shared from the activity. They also offered 25% discount on all mattress purchases from @home store in Bangalore.
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