Pihu Film’s Marketing Strategy Causes Major Uproar, People Call It Inhuman And Horrible

5:27 pm 29 Oct, 2018


The thrilling trailer of the upcoming Bollywood film Pihu has just released but has already created a stir on social media. The 2.05 minutes official trailer showcases the story of a two-year-old distressed girl at home who is alone after her mother’s death. This whole concept has in itself left viewers disturbed and perplexed. Many celebrities including Amitabh Bachchan have expressed their concerns and it shows the discomfort Pihu official trailer is causing.

Directed by Vinod Kapri, even the film’s producer Ronnie Screwvala has described the intense film as ‘every parent’s worst nightmare’.



Pihu is about a little girl trapped in an apartment alone. Doesn’t it remind us of Rajkummar Rao’s Trapped? The only difference is that the protagonist was an adult and Pihu is a two-year-old.




Unlike Trapped, Pihu’s official trailer shows a distressed Myra aka Pihu, who is unable to wake up her dead mother. That’s when the story unfolds.



That’s why Pihu’s official trailer has caused many severe reactions from the film fraternity as well, so let’s have a look at some of them:

Veteran actor Amitabh Bachchan talked about the protagonist:



Actress Bhumi Pednekar also couldn’t resist tweeting:



However, now the film’s promotional strategy hasn’t gone down well either. Just like the movie’s official trailer, their marketing strategy has irked Twitterati severely.



People from across India got unanimous calls from an unknown distressed child called Pihu who hysterically cries for help for her parents.



These frightening calls then end with a message which directs to the link of Pihu’s official trailer!



The unfortunate recipients of these prank calls have now lashed out on Twitter and criticized the makers for this ploy. Have a look at some reactions:






The disgraceful number is…



Sounds so fake!



Pihu is produced under the banners RSVP and Roy Kapur Films respectively. The official trailer released on October 25.





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