The color of our skin does matter. It does not matter which part of the world you are from; skin colour makes a huge difference in the way in which you are treated. However, things are slowly changing when it comes to skin color, especially in the western world, particularly in the glamour world. The result could be seen in models with dark skin tones making their mark in the glamour and entertainment industry; Naomi Campbell, Oprah Winfrey, Octavia Spencer to name a few.
However, despite this, things are all the same in some parts of south Asia.
A Pakistani show titled “Jago Pakistan Jago” is now receiving a lot of flak and is being termed as ‘racist’. All that happened on the show must have happened for the first time in the history of any Pakistani TV show.
The show is now under fire for mocking the dark skin toned people and using this entire weird idea to create a propaganda. A particular segment of the show titled “Mera Makeup Hai Kamaal” was about the portrayal of (dark) bridal makeup on models with fair skin. However, the audience’s disapproval became evident in no time and people started targetting the show makers on social media.
This show’s idea was somewhat offensive. The show makers got fair-skinned models who were then covered up with dark makeup to make them appear ‘dark’, hence eligible for the task. A few contestants reportedly said that applying makeup on dark skin was a task. One woman, in fact, highlighted that she had never applied makeup on a ‘habshan’, an offensive slang used to describe a woman or girl of African origin.
This didn’t go well with the audience. Many also shouted out “Jago Pakistan Jago” and the host of the show Sanam Jung was slammed, for showcasing black face on the show. Here is a glimpse of the backlash the show has received.
a pakistani morning Jago pakistan jago painting light skinned girls with dark foundation to prove it’s difficult to make dark skinned girls look good in makeup… pakistan’s obsession with fair skin and their treatment towards people of a darker skin complexion is disgusting pic.twitter.com/rcXKqmY9kHAdvertisement
— sosun (@sosunm) March 15, 2018
I feel sick. Lawn campaigns in Pakistan comprise of using indigenous minorities & darker skinned people as props. Morning shows capitalize on the adornment of dark skin as a challenge. We propagate racism at home & complain about it abroad. Disgusting. #HumTV #JagoPakistanJago
— qirat (@brownbasic) March 14, 2018
Not only was Blackface and racism presented as a norm on Jago Pakistan Jago, the makeup artists called them “habshan” and “negro”. We definitely need more representation of Dark skinned women in Pakistani media. This is NOT okay. #sanamjung @Humtvnetwork
— PAKISTAN POP CULTURE (@pkpopculture) March 15, 2018
— Umaima Mehtab (@dudettestalk) March 14, 2018
When you think they cant go any lower,they prove you wrong.
Morning show Jago Pakistan Jago couldnt find one tan colored person in the entire country that they had to paint fair skinned girls dark to show make up techniques for “habshans”
This is beyond appalling pic.twitter.com/Yub8iGbn6s
— syeda zainabb (@syedazainabb) March 15, 2018
the internet has the power to be malignant and harsh at times, I hope it is also used to educate and inform. Racism is not okay. Not in the West or the East, not anywhere. It’s about time we learned this. #MorningShow #humtv #JagoPakistanJago #blackface #Pakistan
— Farhanaaz Affandi (@flamboyantfarha) March 15, 2018
People even pointed out that the show’s makers lack sensitivity and portrayed how uneducated they were.
Lack of sensitivity, depth, & education demonstrated by everyone at @Humtvnetwork @SanamJungPK @JagoPakistan_ . Not everyone feels the need for whitening injections. Shaming dark skin isn’t cool. #JagoPakistanJago #SanamJung #HumTV https://t.co/5hPsCc2r5d
— Sheeba Khan (@sheeba_k5) March 15, 2018
The team of #JagoPakistanJago is utterly stupid. So they want to show bridal makeup in dark skinned and instead of having a rational approach- finding girls with dark skin tones, they paint fair girls black. This is a part racial and an insult to dark skinned beauties.
— Beena Bukhari (@BeenaBukhari) March 15, 2018
#Pakistani show painted fair-skinned models with makeup to showcase how bridal makeup looks on darker skin.😱
People believed that if was not fair to put dark makeup on models with lighter skin tones!
— Sajeda Akhtar (@Sajeda_Akhtar) March 16, 2018
Hey Pakistani producers – blackface is NOT ok.
It’s also not ok to say that applying makeup on darkskinned people is SO hard.https://t.co/qZeC6BcwKU
— Hamna Zubair (@hamnazubair) March 15, 2018
the world through a black/white racial binary lense, where fair skin = beauty, prestige, whilst dark skin is antithetical to beauty on all levels. These racist ideals are upheld and amplified by the beauty industry and media like #JagoPakistanJago who intimate dark skinned women
— bookish.subat (@bookishsubat) March 16, 2018
Looks like the people in Pakistani TV business really need some awakening!