Regardless of how you feel about ‘PadMan’ and the film’s sanitary pad challenge, it’s reach has now transcended India’s borders and gone international with Russian supermodel, philanthropist and actress Natalia Vodianova adding her selfie to the mix in an attempt to destigmatize menstruation in her country and around the world.
Joining the list of celebrities posting photographs on social media with a sanitary pad in hand, Natalia Vodianova posted her selfie holding a pad in her hand with a big shoutout to Twinkle Khanna for the initiative.
And, proclaiming proudly the message that reads, “Yes, that’s a Pad in my hand & there’s nothing to be ashamed about. It’s natural! Period”, she nominated fellow Dutch model, activist and philanthropist Doutzen Kroes and American models Alexina Graham and Emily Ratajkowski to participate the challenge.
Yes, that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period. ❤ I nominate @emrata @doutzen @alexinagraham 💗👍🏻 big shoutout to @twinklerkhanna for this initiative ❤️@Flotracker #LetsTalkAboutPeriods #UNFPA #PadManChallenge 🇷🇺 Да, вы не ошиблись, у меня в руке обычная гигиеническая прокладка. Месячные – это естественная часть жизни любой женщины, и мне бы хотелось чтобы тема женского здоровья могла свободно обсуждаться в любой стране мира. ❤ Давайте поговорим об этом @alexinagraham @emrata @doutzen 💗👍🏻@Flotracker #LetsTalkAboutPeriods #UNFPA #PadManChallenge
While Natalia’s nominated models – Emily, Doutzen and Alexina – are yet to respond with their own photos and nominations, it’s safe to say that the ‘PadMan Challenge’ is well on its way to becoming a global campaign.
Needless to say, ‘PadMan’ is the first Indian film to release in Russia on the same day that it released in India. And with the support from an internationally renowned public figure like Natalia Vodianova is sure to give the film a boost in the country. In just a day, Natalia’s Instagram photo has garnered almost 60,ooo likes and over 4,000 comments, which is a huge one indeed.
‘PadMan Challenge’ has sent social media in a tizzy over the past few weeks, with mixed reactions from various quarters, about the true reality of menstrual hygiene of women in rural India. We wonder how much longer the life of the challenge is going to be, considering that the movie is well into its first week of release already.