Remember the excitement and sense of belonging Orkut brought in our lives? Once a king among social media platforms, Orkut was shut down in September 2014. Even though we moved on to Facebook and Twitter way before this happened, a part of our hearts grieved a little as India had the second highest number of Orkut users.
Orkut Büyükkökten, the creator of Orkut, is ready to launch his new social media app, Hello, in India. For now, it has been launched in beta stage only. In an interview to Huffington Post, he describes Hello “filled with kind people who share your passion,” which is designed to give its user a top notch experience of an intuitive interface with many fun elements.
The motive behind building this new social media platform is to engage more people. How, you ask? A user will have to spend coins to post anonymously. In order to earn coins, a user will have to be more active. There are hidden personality tests, suggestions for friends, and many more features.
The app will allow a user to connect with other people who share the same interests. These interests will act a user’s “persona”. At any given time, only 5 personas can be opted from a plethora of options, such as football lover, movie buff, etc. Bollywood fan and cricket fan have been specially added for Indian users.
Orkut communities were one of the major reasons why Orkut gained tremendous popularity. Therefore, Orkut Büyükkökten has made sure to retain this feature in Hello. However, the power of community creation has been given only to active users.
User security and grievances are also kept in mind. While a security team is formed to monitor the content and reports, users are also allowed to report everything from a profile to a post. Notably, the number of categories to report a problem on the app are more in number than any other platform.
Orkut Büyükkökten is quite excited about launching the app in India but, more than that, he is sure of its success. He quotes in the same interview,
It is the perfect app for India. The people there are so kind and open. There is a sense of belonging in Indian people. They are very much in their interests as well. As I have seen during the days of Orkut, the community is very strong there. I think Hello will be loved very much in the country.
You have our attention, sir. We wouldn’t mind a wind of change. With increasing awareness about technology and social media platforms among people, a well thought out design can easily reach unknown heights.