Chef, YouTube personality, and restaurant consultant Nisha Madhulika defies the stereotype the word YouTuber evokes. She is 60-year-old grandmother and has over 66 lakh subscribers with 2 lakh signing on each month. At a time when most ladies want to take a break from their kitchen, she is going great by making videos of delicious and easy recipes on her official YouTube channel. She is known for making recipes with easily available ingredients. So far she has posted over 1,373 videos.
Nisha auntyji, as she is fondly referred to by her subscribers, is a popular chef online. Her channel explores food from all regions of India. She cooks only vegetarian recipes and is a big influencer in the world of cooking. She has also been featured in YouTube Top Chefs coffee table book.
She is north-Indian and most of her family members are technology entrepreneurs. Her husband and two children are both in the field of technology. She said she took the help of her husband to create videos and quickly transitioned over to YouTube.
Here is a small question and answer session with the popular chef:
Q1. Tell us about your journey?
Ans. When we shifted to Noida from Delhi, I had a lot of spare time. I always used to think about doing something to help others. First I used to take tuitions but it was inconsistent. One day I was reading a recipe blog then it struck to me that I can do that easily as this was infact my hobby. So I told my husband that I wanted to write about recipes, and he said yes. I clicked photos of the things I used to cook for my breakfast and lunch, and posted in the blog. I used to update it daily with 1-2 recipes. When my blog had 150 recipes, my son told me to convert it to website.
My viewers used to praise me as they were finding it very easy to cook them. They were also asking to make videos so that the work will become easier. I started making videos only in 2011.
Q2. From where did you learn cooking?
Ans. I learnt it from my mother. When my mother used to cook, I always used to think that I can add more value to it. My mother always appreciated me whenever I used to cook something.
Q3. Your message to young people who want to get into this?
Ans. Remember, first viewers then money! For this we need to do the work wholeheartedly. We have to work day in and day out. You just can’t think like that you’ll get money only in six months as it may take some time. If you are doing the work with genuine interest then you’ll definitely earn money.
Q4. How much do you cook every day?
Ans. I prepare one or two dishes in a day. This amount is enough for family and shooting crew.
Watch the entire video here:
Video courtesy: biglifeshots
Regarding her income, Nisha’s first cheque was a meagre Rs 16,000, but today she earns a six-figure sum from the platform. She started shooting videos only with tables, spare lights and camera, but now she has bought better quality setup and has a team of five people now. She believes that even if someone’s dream doesn’t come true, then one much keep on working hard on it.