From social media to messaging applications, emojis are used far and wide. As the use of these applications is increasing, emojis too have come a long way from being simple smileys to becoming creative characters. In fact, they have become so eloquent these days that we can even have the whole conversation with just exchanging emojis. To spice up our conversations a little more, a number of desi emoticon start-ups have introduced Indian emojis that are much more expressive and fun than the ones present.
Startups such as Bobble Keyboard, Emojifi and Indian Emoticons have perked up the world of emoticons with expressions such as bhangra dancers, speeding autorickshaw, pani-puri sellers, Taj Mahal and a lot more. Chumbak, a design and lifestyle product startup, recently associated with Facebook to provide Indian sticker packs carrying messages like “badhai ho” and “enthu cutlet”.
Ankit Prasad, CEO, Bobble Keyboard says:
“As trends flood social media, whether it’s the Virushka romance or T20 cricket, users create their own stickers in real time. For those steeped in Bollywood or regional movies, desi emoticons are a way to express themselves creatively.”
Because of India’s obsession with cricket, cinema and elections, the use of these emoticons increases when something related to these happens. Ankit further says:
“We have about 8 million customers in India, most of whom communicate in regional languages. We’re available for 22 languages, including Tamil, Hindi, Marathi and Gujarati.”
Emojifi, another start-up offers a collection of emojis based on idioms, slangs and movie dialogues. This company has partnered with Sunny Leone and has created a platform with one lakh templates. A compatibility over platforms such as Facebook, Twitter, WhatsApp, Hike and other messaging platforms is the key to success for these apps.
Don’t you think it is real fun to include these emojis in our conversations to make them livelier and funnier? Share your views with us in comments!