Delhi Police has got its first poster girl who is now taking promotional campaigns to new heights. Delhi Police has used one of their trainee commandos photograph in its posters and campaigns. This feat comes after many years of using stock photos to show what the police can do.
Nagaland’s, Chiewelou Thele, has become the new face of Delhi Police. A series of posters that were released a couple of years ago, show Thele do rope-climbing and holding an AK-47. These posters have been aimed to appeal to the public to help the police serve them better.
A senior official told TOI,
Earlier, we used stock photos of commandos in our campaigns. This time, Police Commissioner Amulya Patnaik suggested we select one of our commandos instead. We chose her to represent the Delhi Police because she was the best trainee of her batch. She has performed well in all the areas during her training.
Thele was not only selected because she performed well and represents diversity, but also for the fact that she is an ace sportswoman. Thele is a national-level archer.
Revealing more about her life, Thele said,
I am a national-level archer and I used to think that competing in archery will make me famous, which never happened. However, my training in archery helped me a lot during rifle shooting. I had never even seen a rifle before joining the police force, but I am the best female shooter of my batch, and the credit goes to my archery training. The basics of archery and shooting are the same, and since I already knew how to hold a bow and arrow and how to focus, it helped me during my commando training. We have to go through different drills during our training, but shooting was something I looked forward to.
Thele, who is now posted at Seelampur, said that she has nothing bad to say about the capital city. The only barrier that she faced was her Hindi proficiency.