Prime Minister Narendra Modi’s monthly address to the nation through All India Radio (AIR) in a program named ‘Mann Ki Baat’ has fetched a revenue of Rs. 10 crore for the radio company in the past two financial years.
The information was revealed by Rajyavardhan Rathore, Minister of Information and Broadcasting, in Lok Sabha on Wednesday. Rathore told the house that revenue for AIR through ‘Mann Ki Baat’ was Rs. 4.78 crore for the financial year 2015-16 and Rs. 5.19 crore for the financial year 2016-17.
Launched on October 3, 2014, ‘Mann Ki Baat’ is a monthly program aired on All India Radio, Doordarshan National and Doordarshan News. In the program, the PM addresses the nation with an aim of delivering his message to the general masses of the country. After the original broadcast is completed, the address is also broadcast in 18 languages and 33 dialects across the country on the same day.
Apart from that, English and Sanskrit versions of the PM’s message are also broadcast. In an effort to encourage participatory governance, Modi asks his listeners as to what subject they want him to speak on. The show has a reach to about 99 per cent of the national population.
One of the most memorable episodes of ‘Mann Ki Baat’ was aired on January 27, 2015 in which US President Barack Obama had co-hosted the show with Narendra Modi.
But how the show was able to secure such a huge revenue would still be a matter of mystery for many. This actually happened because a number of companies want to air their advertisements just before and after the broadcast of the PM’s show and are hence ready to pay a good price for getting their ads aired. And that is how the radio company could make such a huge amount of money, all thanks to Modi’s ‘Mann Ki Baat’!