At over Rs 800 crore, the condom market in India presents a mind-boggling opportunity to marketers across India. According to experts, consumers want excitement in sex, so packaging innovations and exciting flavours can provide a big boost in giving a positive emotional appeal to the users. With an ever-evolving sex landscape, the society is getting more open, couples are getting bold, and experimentative is undergoing major transformation. Among various innovations, companies have launched flavoured, dotted, ringed, glow-in-the-dark, and even a latex free condom called Real Feel. Recently, the market witnessed an ‘achaar’ flavoured condom a few months ago.
Now, going one step ahead, a company has brought out an ‘adrak’ flavoured condom that has reminded Indian janta of their favourite beverage – chai.
Marketing gimmick or not, company’s Facebook page has got people talking:
— Umesh Yadav (@UMY_35) January 19, 2018
He: Bhaiyya Adrak flavoured Condom Milega?
Shopkeeper: Q Chahye?
He: Wo Girlfriend ko khaasi hui hai..
— T®oubl$hoote® 🇮🇳 (@chandpanjesha) September 23, 2017
— AMIT RANJAN (@amitrj87) January 20, 2018
Are we getting dhaniya, haldi, mirchi, torai, Lockyer, tinda next? https://t.co/CT14HspZyo
— Geetika Rustagi (@geetiga) January 20, 2018
Waiting for Cumin, Asafoetida and Tamrind flavour to make a full masala tray of condoms to sell. https://t.co/fEaJXZneSP
— Vishal Mehra (@capturethecatch) January 19, 2018
Well, everyone should be looking for those dhaniya and haldi flavoured condoms too!