Instead of the heat of a pan, Maggi is facing the heat of a national probe following detection of monosodium glutamate (MSG) and lead in excess of the prescribed limit in the noodles.
Why MSG and lead are dangerous?
So here are a 8 developments on the issue:
1. The Indian Army has banned Maggi from its canteens all over the country and has advised soldiers not to consume the product.
2. Delhi, Kerala and Uttarakhand govts have banned Maggi for different durations.
3. A month-long ban in states of Gujarat and J&K.
4. Big Bazaar will not be selling Maggi as long as the investigations over its quality does not end.
5. Around 2250 kgs of Maggi have been confiscated in Ajmer, while the Rajasthan govt. has banned its sale in the district.
6. The Federation of Retail Traders Welfare Association, Mumbai, has banned sale of Maggi in 25,000 provisional stores.
7. Bihar, Punjab, West Bengal, Himachal Pradesh and Odisha have sent Maggi noodle samples for tests.
8. The food safety department will be submitting its report on the Maggi controversy to the PMO.
But the controversy took a rather strange turn on Tuesday when a court in Mujaffarpur in Bihar ordered filing of FIR against current and former brand ambassadors of the Nestle product – Amitabh Bachchan, Madhuri Dixit and Preity Zinta.
They have been booked under IPC sections 270, 272, 273, 275, 276 and 420 (offences relating to cheating and dishonestly inducing delivery of property).
While some may argue that brand ambassadors should be held responsible for the products they endorse, it makes no sense to drag in everyone who is not involved with the product at the time of a controversy, such as in the case of Preity Zinta.
Reading the news about me being sued for doing the Maggie commercial over 12 years ago ? 12 years ago ? How does that happen ?
— Preity zinta (@realpreityzinta) June 3, 2015
The same sentiment is being echoed by Shiv Sena, which said that “action against actors is an exaggeration of real facts and will divert the focus from the issue of safe and healthy food manufacturing.”
So let the focus be on the product rather than make it a celebrity trial.