When we are bored and have nothing to do, we turn to the entertainment apps on our phones. One of the most entertaining apps for the longest time is a RummyCircle app. It ignites excitement and thrill within you. It is a fabulous experience when you play rummy online on your mobile.
This game is part of the skill-gaming industry and it has grown leaps and bounds in the last decade in India. RummyCircle is one of the leading game platforms in India, which is an initiative of Play Games24x7 Pvt. Ltd. In a bid to take the game to the next level, they have come out with some ingenious and engrossing YouTube videos.
Kichcha Sudeep and his rummy association
First and foremost, let’s talk about the YouTube video with the superstar. The brand had recently roped in south Indian legendary movie star Kichcha Sudeep as the brand ambassador. In the latest video, the stellar Indian actor exuberates thrill and energy. This tie-up has him jumping off a plane while playing an exciting game of rummy on his phone, mid-air. The video is pumping with thrill, excitement, and loads of energy, just like his persona.
With the heart-pumping video, the award-winning Kannada actor is set to boost the already popular online card game to newer heights with the campaign #SuperEntertainment.
When Skill Games Met Sudeep
In the south India, rummy is woven into the fabric of the society. It is a skill-based game that is infused with entertainment, excitement, and thrill. The popularity of the game is far higher in the southern Indian states than other parts of the country. By signing Sudeep, the penetration of the online game of skill will have a far wider reach.
The stalwart personality has many feathers in his cap – from directing to singing, he has contributed to multiple language films. His work in the film industry has garnered a massive fan following in the southern states. To top it off, he starred in Dabangg 3 and the host of Big Boss Kannada. Hence, it made sense to bring together the two entertainers – Sudeep and rummy on one platform.
The campaign #SuperEntertainment with Kichcha Sudeep was launched in four Indian states – Karnataka, Andhra Pradesh, Kerala, and Tamil Nadu. It promises to expand the skill-gaming sector, which has rapidly mushroomed in the last couple of years. According to the Deloitte report, there were around 20 million Indian gamers in 2010, but that number exploded to 250 million gamers in 2018. The skill gaming industry is now worth a whopping $500 million and endorsers and investors are taking notice of this lucrative industry.
The video that started the buzz
In one of their most loved rummy videos is a bubbly, flashy Mr. Venkat Reddy. Just like most of us, he turns to his phone for entertainment when he is travelling. To be more specific, he taps on the rummy app to have an enjoyable travel time. He is so engrossed in the game that he feels like he is free falling in the air as he is light with excitement. As the game progresses, Mr. Reddy’s enjoyment level also increases. The beauty of online rummy is that players can win real cash prizes; hence, Mr. Reddy is bubbling with amazement and thrill when he plays on this app. Watch this exciting video!
This YouTube video went viral in no time and spiraled into 1 million views quickly. It was so popular that it was featured in a couple of Indian languages. It is fun to watch the video and it will turn a frown into a smile.
There is a lot riding on the skill gaming sector, yet it is full speed ahead. The technological advancements have brilliantly adopted the traditional card game onto the mobile. This has redefined how we play cards and consume entertainment. Signing Sudeep as the brand ambassador introduces online rummy to his audience as well as the movie star widens his entertainment platform. The YouTube video definitely puts him in a different league of entertainment videos. Check out his gravity-defying feats in the video today.