It was in 2012 when Jain sisters, Mauli Teli and Grishma Teli, started their company, Ecotrail, which was a manufacturing unit and research lab for cosmetic products. The company’s outlet, Iba, is now India’s first halal-certified cosmetic brand. A year after the launch, the duo are planning to expand their business, reports The Express Tribune.
So, what does ‘Halal cosmetic products’ mean? Does it mean they are only for Muslims? Mauli explained:
“Halal has a deep meaning. It means it’s pure, safe, and healthy. What it means in terms of our cosmetics range is that our products are organic, free of animal fat and animal-derived products like keratin, collagen and gelatin, and alcohol free. They are free of any harsh chemicals and animal cruelty. Therefore they are good for everyone.”
If not anything else, Halal cosmetic brand is definitely a unique idea. So, how did this idea hit their minds? Mauli said:
Personal care products were of interest to both of us. Considering that India has a large Muslim population, the we realised that there was a need for such products. In September 2014, after a thorough market research and talks with consumers, salon owners and others, we launched Iba Halal Care with their first stand-alone store in Ahmedabad. It triggered a lot of interest.
Not only Muslim women, but the concept also appealed to people from the Jain community and those who opt for a vegan way of life. Mauli told that 35 percent of their consumers are non-Muslims, and the interest is increasing.
With two stand-alone stores in Gujarat, they are now opening outlets in Aurangabad in Maharashtra. Their products have a wide range from lipsticks, face sprays and face creams to shampoos, conditioners and perfumes, and are priced between Rs.40 and Rs.250.
Since animal fat is used to make many cosmetic products, Muslim women were unable to use them. Thus, Iba’s popularity is understandable.