The problem is rape.
It is a problem that needs to be addressed and eradicated immediately from across the world. But let us first focus at the situation back home; it is one of the most shocking.
Let us not even go into the statistics for they reveal a picture so depressing that one might feel ashamed of humanity. And, statistics cannot help sensitize the society about a crime – a horror – so severe.
There is an urgent need to address the issue and the first step that our society can do is by not blaming the women.
The next step is to focus the attention on the perpetrator of most rapes – the men.
But how can you teach men not to rape? Perhaps by teaching them when they are kids. This is exactly what this excellent advertisement tries to point out.
Kudos to FCB Ulka and everyone who came up with this concept. And hope the parents pay heed because if a boy grows up to become a deranged man and commits a heinous crime such as rape, parenting is equally responsible.