Pornhub Traffic Soared By 50% In Hawaii Minutes After Missile Threat Turned Out To Be False

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3:44 pm 19 Jan, 2018

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Thousands of Hawaiians received a phone alert on January 13 which read: “Ballistic missile threat inbound to Hawaii. Seek Immediate Shelter. This is not a drill.” For 38 minutes, residents and tourists in Hawaii (US) scrambled to react to a terrifying emergency alert. However, it took officials nearly 40 minutes to correct the false alarm. Hawaiian authorities have said that the mistake was a matter of human error, but one could imagine what could have happened if it was issued in Washington, DC.

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There are numerous stories to what people did in the time between the first alert and its later cancellation.

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One major thing that most Hawaiians did not do ― was look at pornography.


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According to adult website Pornhub, soon after the initial warning pinged phones in the state, traffic to Pornhub plunged by nearly 60 per cent almost immediately. As the alert spread the traffic kep falling, and quickly it was down a whopping 77 percent.

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But soon news started filtering through that the missile alert was a mistake, and after the confirmation of the false alarm, traffic to Pornhub climbed steadily, and page views were nearly 50 per cent above average. For the rest of the morning, views remained above average.

Clearly, those who were terrified sought some relief by going back to Pornhub.

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Still, it was surprising given that analysis showed that people are – on the whole – watching far less porn that they did a decade ago.

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