The talk about Google changing it’s logo hit social media with a storm, but hardly anyone realised why this change was undertaken.
While we have constantly seen Google redesign their search page with a doodle every few days to ‘honour’ or mark a occasion, when it comes to the actual logo this is first major change in 17 years. (Though the last change to the logo was as recently as September 2013.)
This is the logo’s fifth redesign and has been built so as to keep Google at pace with its competitors and rapidly evolving technology.
While everyone is aware of the Samsung Smart-Watch, Apple Watch and the Moto 360 Watches, Google wants to position itself in this market with the ‘Android Wear’.
This new logo has been especially designed keeping in mind the mobile platform and the Google Watch.
One might assume that the new Google logo is based on the same old Doodle font that the company was using till now.
The font is absolutely new and is called ‘Product Sans’, which looks like a cross between primary school-esque and Google Doodle Font.
Google has, revamped the old ‘g’ to a more compact version that complements the logo. This new ‘G’ is also being used in Google apps, phones, watches etc. and has all the Google colours – blue, red, yellow and green present in it.
Google is certainly taking every step possible to stay ahead of others in the game. And if we go by their track record, they certainly know how to do it.