Online e-commerce giant Flipkart has announced a bigger version of last year’s Big Billion Day to be offered this year. But there is a catch: Unlike last time, the online sale would only be limited to smartphone users.
Making the sale an even bigger affair, Flipkart said that the event would be open for five days with offers on more than 70 product categories including electronics, apparel, toys and furniture.
Announcing the dates of the mega sale, Flipkart said the event will start on October 13 and will continue through October 17.
Making the announcement about their annual event, head of Flipkart’s commerce platform, Mukesh Bansal said:
“With over 75% of traffic coming via mobile, we expect this app-only sale to be the biggest shopping event of the year. We have also ramped up our technology and supply chain support to ensure all our 50 million customers have the best ever mobile shopping experience.”
He added that new fulfilment centres have been opened across the country to cater to the massive customer demand and guarantee efficient delivery.
Flipkart’s Big Billion Day sale was held for the first time last October with the e-commerce giant spending tens of crores of rupees on marketing.
Last year’s sale was a phenomenal success with customers, with Flipkart hitting their target of $100 million in gross merchandise value within the first 10 hours of the launch.
The success was, however, marred by glitches with the website even crashing at one point due to heavy traffic.
The glitch had caused so much commotion that Flipkart founders Sachin Bansal and Binny Bansal were forced to apologise to customers for pushing up the prices of some products and for cancelling orders due to inadequate product stock.
Majority of India’s top online retailers, including Flipkart, generate more than half their annual sales in the final three months of the calendar year, with majority of the sales taking place around Diwali and other prominent festivals.
It would be interesting to see how Flipkart’s decision to do an app-only sale fares, especially considering the fact that their Big Billion Day sale was a huge success last year when it was conducted on both website and mobile platforms.