Started in 1939 by Enzo Ferrari, Ferrari quickly became one of the world’s largest automobile companies. Its cars are filthy expensive but the look and comfort they provide is worth every penny. So it is always in demand.
In May 2012, a 1962 Ferrari 250 GTO became the most expensive car in history, when it was sold for more than USD 35 million to Craig McCaw, a businessman from the US.
While there is always a special perk that employees might get when working for big companies, Ferrari is an exception. Here, the employees are not given any special attention.
In an interview with Australia’s Drive, Ferrari’s chief marketing and commercial officer Enrico Galliera laid down yet another of the automaker’s infamously stringent rules — company employees are normally forbidden from buying a brand new Ferrari off the factory line.
“The philosophy is that with such limited production and clients waiting so long to get their car, it’s not nice if the car is delivered to employees. It is clients first.”
The only employees who are allowed to are the company’s Formula 1 drivers. There are only two of them currently, Sebastian Vettel and Kimi Raikkonen. Yet they, too, are also not offered any discounts.
But you’d be surprised to know that Ferrari is not sold to everyone. They produce only 8,000 cars each year in which their limited run hyper cars are only sold to a select few, on invitation.
When the company’s latest hyper car, the LaFerrari Aperta, went on sale, Ferrari drafted a list of 200 potential customers. All of them were ready to buy the care in spite it being Euro 1.2 million (Rs, 9 crores approx) plus taxes.
Galleria told the Drive that the most difficult part of his job is to say ‘no’.
“At the very beginning you receive applications from people who do not deserve, they simply have the money. ‘I am the king of something, so I deserve the car,’” said Galliera. “I say ‘Yes, but you are not a Ferrari client.’”
That, perhaps, sums up the niche image that Ferrari has crafted for itself.