Few days back, #DeleteFacebook was quite trending on Twitter as a result of the scandal of Facebook data breach by Cambridge Analytica. The scandal involves the collection of personally identifiable information of up to 87 million Facebook users by Cambridge Analytics since 2014.
After the information of breach was public, Facebook director Mark Zuckerberg apologized and as the company’s stock prices reduced and the app faced public outcry.
Zuckerberg assured to make changes and reform the Facebook policies to prevent any further breach. He acknowledged that he made a huge mistake in failing to take the larger perspectives of the accountability and responsibilities that Facebook as a social media platform has towards the world.
It was revealed by Facebook that on April 9, Facebook will add a link to the top of each user’s news feed letting them if their information have been ‘misused’ or ‘improperly shared’ with Cambridge Analytica.
All 2.2 billion in total Facebook users will receive a notice on their feeds titled “Protecting Your Information”.
More than 87 million users whose data have been used by the political firm will receive detailed messages on their news feeds about their data being stolen. There are over a million affected users each in Philippines, UK and Indonesia, with the maximum affected in the US.
The message will have a link to information about the Facebook apps they use and the information they share to those apps. The users will have the option to de-authorize as many apps that they want or turn off the third-party access to their apps completely.
Facebook’s Chief Technology Officer, Mike Schroepfer presented the number of the users while discussing the steps necessary to restrict the personal data that any third-party app can avail through Facebook events, groups and pages. It will update the search, login and account recovery procedures relating to third-party applications.
The US Congress will soon testify Mark Zuckerberg regarding the matter.
Evidently, the Cambridge Analytica has worked with the US President Donald Trump during the 206 election campaign and has used the information to build psychological profiles of the users to target voters with advertisements.