Amul is one company which is known for its witty advertisements based on current issues. Known as ‘Amul Hits’, these are the hoardings promoting the brand while taking a dig at current issues simultaneously.
Following the same trend, the famous condom brand Durex too has started to create some of the most hilarious and creative campaigns, that they regularly share on their social media handles.
Earlier, the company wished then newly-wed couple Sonam Kapoor and Anand Ahuja through a witty post. Check it out:
— Durex India (@DurexIndia) May 9, 2018
Then they took a hilarious dig at the falling value of Indian Rupee:
— Durex India (@DurexIndia) June 28, 2018
And now, Durex is back with another witty campaign, and this time they paid tribute to Yahoo Messenger, which was recently discontinued by Yahoo due to the lack of users.
For the uninitiated, Yahoo messenger was the first ever ‘online chatting’ application that gained immense popularity. However, after the introduction of various other chatting applications and social media websites, it lost its popularity and the company decided to take it down.
After the news of Yahoo messenger being taken down broke out, it started to trend all over the internet and people start to talk about it on their social media. Durex too was not far behind as they posted a tribute video to Yahoo Messenger while promoting their brand simultaneously. Take a look at the video:
— Durex India (@DurexIndia) July 17, 2018
Well, all we can say that Durex has some really creative people on their marketing team. What do you think about the video? Tell us in comments.