Durex Celebrates Section 377 Verdict With A Highly Creative Poster, And It Won Our Hearts

5:03 pm 7 Sep, 2018


India’s Supreme Court on September 6 took a historic decision and abolished Section 377 of the Indian Penal Code which criminalises homosexuality. The decision has, in fact, written a new freedom song for lakhs of members of the LGBT community across the country. While the landmark verdict has led to a wave of celebration among all the gays and lesbians in the country, and also those who were fighting for their rights, there are several others who have come out and appreciated the historic decision and celebrated the victory of love.

Among the many that have come out to celebrate the victory of love is the famous contraceptive brand Durex. The brand is known for its creative marketing game.


Durex creative poster on Section 377 verdict




Durex is known for its timely theme posters on various occasions and creative ads. Leaving no stone unturned and taking the opportunity of the historic verdict, the contraceptive brand took to Twitter and posted a highly creative poster. In fact, it is one of the most creative ones and deserves all the praise.


Section 377 verdict

Twitter @DurexIndia


This is what Durex wrote and posted on its official Twitter handle:



True, love comes in all forms. Durex’s creative team has nailed it yet again. Meanwhile, many people have reacted to the poster in various ways. Take a look at some of them:


Duguni kamaai!



Surprised with the threesome!



Appreciating the creativity.



Waiting for new condoms’ advertisement for lesbians, LOL.



Can someone please explain all the symbols to this guy?



Asking suggestions for lesbian condoms.



Needless to mention, Section 377 is a section of the Indian Penal Code which criminalizes homosexuality. It was introduced in 1861 during the British rule of India. While now it has been decriminalized, it is indeed time for not just the LGBT community but every Indian to celebrate the victory of love. After all, love is love.