Many things that represented our childhood are crumbling down, Doordarshan’s logo is another one that bites the dust. As much as most of us must be feeling torn realizing that it will be washed off from the present and coming future, let us admit that Doordarshan has stayed relevant in our lives only as a nostalgia invoking entity.
Shashi Shekhar, the Chief Executive Officer (CEO) of public broadcaster Prasar Bharti, has asked people to submit a new logo design for the Doordarshan channel. He informed Livemint,
Much of the population today is under 30 years of age. These are the children of liberalization who have not grown up with Doordarshan. They don’t share the same nostalgia factor which the earlier generation did.
A new Logo for Doordarshan reflecting the Aspirations of a New India while preserving the nostalgia https://t.co/8XDOoweDJf
— Shashi Shekhar (@shashidigital) July 24, 2017
The social media platform where most of us and the children of liberalization like to discuss important issues, people have polarized for and against the change.
People who are against the decision:
Please don’t change the Doordarshan logo. It represents my childhood.
— Ayushmann Khurrana (@ayushmannk) July 25, 2017
Why can’t the youth connect with the old logo?
Instead of changing the logo, doordarshan needs to come up with quality relevant programmes.
— Sunil Alone (@SunilAlone4) July 25, 2017
#leavethelogoalone doordarshan please don’t change the logo. Looks don’t matter content does rebranding everything is not the answer.
— Mido Tayeng (@mido_tayeng) July 25, 2017
— Filter Coffee (@NithyaRajagopal) July 25, 2017
— Chirag (@chiragvr) July 25, 2017
Oh damn..no no no!! change the things which are needed, but not Doordarshan logo please.. https://t.co/Yog9wDD6tS
— Saurabh Arora (@iamsaurabharora) July 25, 2017
People who are accepting the change:
Sir, good initiative. Had requested it when you started in the new role. Today, while surfing, DD channels are skipped because they are “DD”
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— Onegamewonder (@onegamewonder) July 26, 2017
Nostalgic but परिवर्तन ही संसार का नियम है | 😊
Current Doordarshan Logo is 78 years old. Let it retire folks! I’m submitting my entry soon 👍
— Atharva Chitale (@acmania97) July 25, 2017
Doordarshan is crowdsourcing for its new logo design. Guess I’m going to opt for it. Shall submit the same old logo as my entry. 😊
— Sagar K (@sakadstic) July 26, 2017
Good idea …reimagine Doordarshan for the new India
— Gopal Devanahalli (@gops85) July 25, 2017
But do you watch doordarshan anymore? It needs rebranding. Reboots of movie are OK, what is wrong with changing logo?
— ood_sigma (@ood_sigmaa) July 25, 2017
I think the old logo is very nice. You may tweak it, but keep it. Also continue the slogan. Satyam Shivam Sundaram
— धर्मो रक्षति रक्षितः (@supadhaya) July 24, 2017
Not just the Doordarshan logo, NID is the birth place of many famous logos. Here are some of them.Which ones can you recognise out of these? pic.twitter.com/lSUHbLdUlE
— Sonal Dabral (@agracadabra) July 26, 2017
We, humans, take the time to grasp changes especially when they deal with nostalgia. However, most of us moved on from Doordarshan because its content stopped resonating with the children growing amidst rampant globalization and liberalization.
The content demands a revamp too as we are taught to never judge a book by its cover. There is no point holding on to the skeletons from the past.