After week of uproar on Twitter, Indian cricket captain M.S. Dhoni decided to resign as the brand ambassador of reality firm Amrapali.
For the past few days, unhappy residents of a housing project in Noida had launched a social media campaign in which they trolled Dhoni and requested him to dis-associate himself from the builder.
— Nikita V Kumar (@NivarK) 12 April 2016
— Sec107LandProblem (@Sec107Noida) 11 April 2016
#amrapalimisusedhoni dear captain withdraw yourself from a duping and dubious amrapali builders.people are in grave problem
— Nitin mittal (@nitinmittal1212) 10 April 2016
— Sec107LandProblem (@Sec107Noida) 10 April 2016
The campaign was started by residents of Noida’s Sector 45 Amrapali Sapphire Society, who have been protesting against the builders and sending tweets complaining about the delay in completion of the housing project.
Looking for support in the regard, the residents had started to tag Dhoni in their tweets, requesting him to to either dissociate himself with the builder or force them to complete the work.
The tweets soon started to go viral and Dhoni was even asked about the issue last week during an event in Mumbai.
At that time Dhoni had said that he will take up the matter with the builder and supported the residents by saying that they must deliver on its promises.
He has had gone on to add that it has become difficult for the builders in the current economic scenario.
“But at the same time, whatever is promised irrespective of where they stand, I think it needs to be met,” he said.
Soon after Dhoni’s comment, Amrapali’s Chairman and Managing Director Anil Sharma assured residents that the company would complete the pending works in the project in next three months and explained that the projects were delayed due to lack of funds and slowdown in property market.
Confirming the news, Anil Sharma told PTI:
Dhoni, was Amrapali’s brand ambassador for the last 6-7 years.
There are also reports that his wife Sakshi Dhoni might also quit from company’s board of directors.
Meanwhile, fellow cricketer Harbhajan Singh too has showed his support for the residents and sent out a Tweet:
Atleast they should give them houses who paid..may be announcing a villa for us was a publicity stunt https://t.co/2tfEvkscQj
— Harbhajan Singh (@harbhajan_singh) 16 April 2016
@HindolSengupta Sir but his tweet was more of not getting a free villa, didn’t looked right after the amount of cash these cricketers make!!
— som (@NilpiksterS) 16 April 2016
— HindolSengupta (@HindolSengupta) 16 April 2016