Finally, food companies are made responsible for what they show in their advertisements.
The government cracked down on multiple companies which make false claims of their products in advertisements without appropriate disclaimers.
The Food Safety and Standards Authority (FSSAI) issued notices to at least four such firms- Jivo Wellness Pvt Ltd for its canola oil, KC Food Products for its digestive biscuits, Phytotech Extracts Pvt Ltd for its supplement Proteqt and Chemical Resources in Maharashtra for the Furocycst pills meant for ovarian cysts.
The moves comes after Consumer Complaints Council received majority of the complaints through its WhatsApp group which was launched in March this year to reach out to public.
Sources say WhatsApp is now contributing to more than 12 percent of the total advertisements complaints. “With increased awareness levels, it has also had an incremental effect on the overall number of complaints received directly by other means such as mobile app and website,” Advertising Standards Council of India (ASCI) chairman Benoy Roychowdhury told MailToday.
After the crackdown, the companies had to withdraw these misleading advertisements.
The council’s got complaints come against advertisements appearing in a wide range of sectors such as FMCG, healthcare, telecoms, e-commerce, travel, durables, automotives, food and beverages, and education.
Complaints came in from across India, including areas such as the West Jaintia Hills, Bareilly, Varanasi, Vadodara, Ludhiana and Chennai.